Solutions
Category Advantage Framework
Become the first choice in your category
When positioning is unclear, sales conversations become price-led, marketing lacks impact, and competitors become difficult to displace.
Our Category Advantage Framework helps businesses define a stronger competitive position and turn that advantage into sustainable commercial growth.
Download our Category Advantage Framework
Built on long-term partnerships
We measure success by the relationships we build and the commercial value we create. That's why many of our clients see us as an extension of their team, providing them with strategic advice as well as communications expertise.
7 yrs
Average client retention
5/5
Score for the quality of our thinking from client survey
100 %
Of clients see us as a strategic partner
70 %
Of our business is through referral
Combining market intelligence, customer insight and commercial strategy, we answer three critical questions:
- Where you can win
- Why customers should choose you
- How that advantage comes to life in every customer conversation
The result: stronger differentiation, faster sales cycles, improved conversion and sustainable competitive advantage.
Accelerating share growth by getting the portfolio in front of priority buyers
A global food manufacturer wanted faster progress towards ambitious 2027 penetration targets by driving trial and listings across its dessert ingredients range. Our buyer-focused growth programme has delivered +3% market share and +16% outlet penetration to date, accelerating momentum towards the 2027 goal.
William Murray’s capability is first class; I would have no problem recommending this exemplary team.
As an agency, William Murray is highly skilled when it comes to devising creative campaigns that really land in the foodservice and hospitality industry. As a team they are responsive, open and honest and ready to identify the best strategy for success.
The keen understanding WM have of the foodservice market together with the needs of media mean it's always a fruitful collaboration. They know what our readers are interested in and can help me deliver the content that is needed.
It’s great to work with an agency who understands the importance of employing the services of a registered dietitian. The team are brilliant at taking the seed of a nutrition idea and growing it into an effective campaign that provides invaluable content for the end user.
William Murray delivered a strategic and well thought through plan with great results in a very short space of time.
Let's discuss your next commercial challenge.
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