Retail
Helping retail brands achieve stronger commercial growth.
For ambitious food and drink brands
Retail is more competitive than ever. Changing shopper behaviour and retailer priorities mean brands need more than great communications to grow.
We help businesses identify opportunities, strengthen their market position and engage retailers, shoppers and influencers through strategic insight and targeted communications.
Together with our partner, Category Wins, we combine category, sales and communications expertise to help brands launch innovation, grow distribution and achieve their commercial growth objectives with greater certainty.
Supporting trade organisations and international producers
Helping producers succeed in the UK market
Whether you’re supporting businesses entering the UK for the first time or helping established exporters accelerate growth, we provide the strategic insight, market knowledge and commercial support needed to succeed.
Market entry & export readiness
Helping producers understand the UK market, become export ready and identify commercial opportunities through insight, strategy, compliance and communications.
Retail & foodservice access
Connecting businesses with major retailers and foodservice operators to build relationships, increase visibility and unlock new commercial opportunities.
Market familiarisation
Introducing businesses to the UK market through tailored visits, expert briefings, customer tours and in-market experiences.
Communications & market visibility
Building awareness, credibility and influence through strategic PR and marketing programmes that support long-term commercial growth.
5 k
new buyer contacts
In six weeks, with £30k we delivered 5,000 new buyer contacts for CEDA.
55 m
trade and consumer reach
The Kraft Heinz and Absurd Bird partnership delivered a 55 million trade and consumer reach.
7 m
consumer reach
Generating brand awareness for Seafood from Norway in a major retailer delivering a 7 million consumer reach.
£1 m
revenue generated
Launching nine products in three categories for Paul’s Finest Quinoa, Category Wins generated £1m in revenue via Sainsbury’s.
1.2 m
revenue generated
Generated revenues in excess of £1.2m for Yog helping them launch in Tesco, Waitrose and Wholefoods.
12
major retailers
During a range review Category Wins secured 12 new listings for Alpro in Waitrose – generating +£1.5m revenue.
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William Murray delivered a strategic and well thought through plan with great results in a very short space of time.
William Murray understood our business and industry like no other. We had a short window of opportunity and their advice and approach helped us capitalise on it, achieving listings in every major UK supermarket.
Excellent. Your expertise in combining category management and commercial support has allowed me to change approach with key retailers and land business.
The team used its commercial and category experience to turn a decision around in very difficult circumstances. Quite frankly, we couldn’t have maintained this crucial business without you – the guys were a godsend.
Fresh thinking for food, drink and hospitality.
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