Solutions
Market Positioning Roadmap
Build the strategic foundations for commercial growth
Many businesses invest in communications before fully understanding the barriers holding them back.
Without that strategic clarity, marketing and communications often fail to deliver meaningful commercial impact.
Download our Market Positioning Roadmap whitepaper report
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Our track record
We measure success by the relationships we build and the commercial value we create. That's why many of our clients see us as an extension of their team, providing them with strategic advice as well as communications expertise.
7 yrs
Average client retention
5/5
Score for the quality of our thinking from client survey
100 %
Of clients see us as a strategic partner
70 %
Of our business is through referral
Many businesses invest in communications before fully understanding the barriers holding them back.
Without that strategic clarity, marketing and communications often fail to deliver meaningful commercial impact.
Talk to us
Accelerating share growth by getting the portfolio in front of priority buyers
A global food manufacturer wanted faster progress towards ambitious 2027 penetration targets by driving trial and listings across its dessert ingredients range. Our buyer-focused growth programme has delivered +3% market share and +16% outlet penetration to date, accelerating momentum towards the 2027 goal.
William Murray’s capability is first class; I would have no problem recommending this exemplary team.
As an agency, William Murray is highly skilled when it comes to devising creative campaigns that really land in the foodservice and hospitality industry. As a team they are responsive, open and honest and ready to identify the best strategy for success.
The keen understanding WM have of the foodservice market together with the needs of media mean it's always a fruitful collaboration. They know what our readers are interested in and can help me deliver the content that is needed.
It’s great to work with an agency who understands the importance of employing the services of a registered dietitian. The team are brilliant at taking the seed of a nutrition idea and growing it into an effective campaign that provides invaluable content for the end user.
William Murray delivered a strategic and well thought through plan with great results in a very short space of time.
Let's discuss your next commercial challenge.
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